Just as all other aspects of your company, your people must be actively and continuously working on their personal growth. In order to ensure future competitiveness, you need to start with the carriers of the company knowledge - your employees.
It all starts with defining the key areas where you require excelence from your team. Then you will get into specifics of what should be achiveved in these areas by creating action plans. Ensure resources and tools necessary for the personal growth. Finally you will need to verify how all of this works.